Ask someone what Kuala Lumpur is known for and “multicultural” will probably come up pretty quickly. And fair enough. The city brings together different cultures, languages, religions and communities- but what happens when that diversity becomes part of the business environment? It starts influencing decisions. What people buy, how brands communicate, how companies build trust, how teams work and even how financial products are designed. Malaysia’s diverse population reflect

International immersion is moving beyond the idea of sending students to experience another country. Its future lies in creating experiences that help them understand different cultures, encounter unfamiliar ideas, engage with professional environments and develop the ability to navigate differences. For universities, this raises a more important question: what should international immersion achieve for students in the years ahead? This article examines where international im